Marketing Your Book Worldwide

Once you have approved the proof of your book, it will immediately be seen on three of the largest on-line bookstores in the world: Amazon.comBarnesandNoble.com and BooksaMillion.com. This will give your book exposure unavailable through any other channel. Through these bookstores your book will immediately become available online to a worldwide audience. Your book will also be available for purchase through To His Glory Publishing Company, Inc.

What We Provide

Here are the specific aids To His Glory Publishing Company, Inc. provides to help you with your manuscript:

  • Full Registration Coverage – Several of the services we provide during the publication process are International Standard Book Number (ISBN) and listing in R.R. Bowker’s Books in Print. When requested, your book can also be placed in the Library of Congress and assigned a Library of Congress Control Number (LCCN). These are the authoritative listings for books that libraries, schools, booksellers, scholars and other consult when searching for titles. As an additional service, we can obtain Library of Congress Copyright Registration for your book.

  • Display Page – A display page is created specifically for your book in the on-line bookstores, which potential purchases will access through several descriptors. This page will display the book cover, a description of the book, a sample of text from the book and other information.

  • Books published through To His Glory Publishing Company, Inc.stand out because excellent editing and beautiful graphics as well as your selected writing sample. To further facilitate purchase, online bookstores make it convenient to buy via a secure server with a credit card, and the book is shipped to the consumer’s address.

  • Regarding Physical Bookstores – As you are aware, there are now two major types of retail outlets for books currently in print: traditional ‘physical’ bookstores (walk-in locations with books stocked on the shelves), and the on-line ‘virtual’ bookstores like the ones on which we will place your book. Of the three major on-line stores mentioned above, Barnes & Noble and Borders operate both physical and virtual bookstores.

Today the larger physical bookstores may reach hundreds of thousands of visitors per year at most. In contrast, Amazon.com alone is available to over 150 million Internet users every day! There is a fact that some authors may not be aware: None of the on-demand publishing services, including To His Glory Publishing Company, Inc., stock physical books. Even if some on-demand publishers suggest in their promotional materials that they will place your book on the shelves of major physical bookstores throughout the country, that simply does not fit the paradigm of the new technology. The very essence of publishing on-demand is storing books in digital form and only printing them when orders are placed. All of the savings and benefits of on-demand publishing stem from the fact that it bypasses the steps of printing large runs of books, warehousing and stocking them on shelves. (Read more about publishing on-demand.)

We do not wish to mislead authors by suggesting that we will print tens of thousands of copies of any book in advance and distribute them to physical bookstores. This traditional mode of mass printing and distribution, we believe, is fast becoming obsolete. It is cumbersome, slow process and extremely costly. It is the very reasons that 99% of the manuscripts submitted to traditional publishing houses are rejected.

  • Listing with Ingram Book Group- Ingram, the largest publisher group in the U.S.A., supplies books to online bookstores, physical bookstores, museums, libraries and other such users. We will have your book listed in their database so that librarians, bookstore buyers and owners and other subscribers will be able to order copies directly from Ingram at regular discount prices. We always offer your bookstores at regular discount prices unlike some print-on-demand publishers who only offer their titles to bookstores at short discount prices (20% off) which makes it unprofitable for bookstores to carry their titles.

  • Promotion by the Author – There is a great deal that you as an author can do to promote the sale of your book. For example, you can submit your book to critics or arrange book signings with local organizations and bookstores. You can also distribute fliers in appropriate locations and call radio talk show hosts for an interview. You can do the same for local public service and commercial TV programs (or national ones, if possible).